Microsoft Live Search 2.0

Microsoft Live Search 2.0

• Dr Neil

 Agenda

• Why use Live Search 2.0?
• Benefits
• Where do you start?

 Why Live Search 2.0?

• Power Live Search
• Flexible ad serving
• New content types
  • Increase traffic
  • Increase customer engagement
• Analysis Tools
  • Provide business intelligence
  • Customer insights

 Benefits

• Understand keyword performance data
• Increase reach and relevance
  • Customizable search
• Monetize your site with ads
• Access to:
  • News
  • Weather
  • Maps
  • Spelling
  • Instant answers
• SilverLight support

 Programming Interfaces

• HTTP
  • XML
  • JSON
  • Query parameters (AppID, query, sources)
• SOAP
• RSS

 Getting an API Key

• Go to http://search.live.com/developers
• Sign in with your Windows Live Id
• Create a new AppID

 Ad Source

• Opt into Ad Center
• Integrate ads using the XML or JSON API’s

 RSS

• Does not require AppID
• http://api.search.live.com/rss.aspx?source=web&query=sushi+los%20angeles
• View in any RSS reader

 Summary

• Embed custom search to your web apps
• Retrieve different sources
• Use XML or JSON results
• Use SOAP