Sunday, December 7, 2008

Microsoft Live Search 2.0

Microsoft Live Search 2.0
  • Dr Neil
 Agenda
  • Why use Live Search 2.0?
  • Benefits
  • Where do you start?
 Why Live Search 2.0?
  • Power Live Search
  • Flexible ad serving
  • New content types
    • Increase traffic
    • Increase customer engagement
  • Analysis Tools
    • Provide business intelligence
    • Customer insights
 Benefits
  • Understand keyword performance data
  • Increase reach and relevance
    • Customizable search
  • Monetize your site with ads
  • Access to:
    • News
    • Weather
    • Maps
    • Spelling
    • Instant answers
  • SilverLight support
 Programming Interfaces
  • HTTP
    • XML
    • JSON
    • Query parameters (AppID, query, sources)
  • SOAP
  • RSS
 Getting an API Key  Ad Source
  • Opt into Ad Center
  • Integrate ads using the XML or JSON API’s
 RSS  Summary
  • Embed custom search to your web apps
  • Retrieve different sources
  • Use XML or JSON results
  • Use SOAP
  

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